Description

The infographic for the world’s largest sports betting and gaming entertainment groups with the title Digital Dads!

The client is – one of the world’s largest sports betting and gaming entertainment groups – an FTSE 100 company that is home to more than 25 widely recognized brands, such as Bwin, Coral, Foxy, Gala, Ladbrokes, and Partypoker.

The campaign focused on male gamers aged over 35. A generation of console-hoggers once dubbed digital natives, have retained early enthusiasms for products like the PlayStation, Blackberry, and Xbox to become “Digital Dads”. 
Indeed, it found that men with children are more likely to spend time gaming and watching esports than those without, and, in the 25-44-year range, men are twice as likely as women to spend time gaming and watching esports.

The infographic reflects the fun branding and includes the title ‘Digital Dads’